Privacy Policy

Last updated: November 2025

Farra Services Ltd ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you visit withfarra.co.uk.

1. Who we are

Farra is a digital assistant designed to help with death admin and bereavement paperwork in the UK. Farra Services Ltd is a UK-based company.

2. What personal data we collect

We may collect and process the following data:

  • Email address – when you sign up for newsletters or contact us
  • Payment information – processed securely through Stripe (we do not store card details on our servers)
  • Account information – including session IDs and payment status
  • Chat conversations – messages sent to our AI assistant to provide personalised guidance
  • Personal circumstances data – information you provide about the deceased and estate details (for generating personalised plans and letters)
  • Generated content – letters, tasks, and plans you create using our platform
  • Website usage data – through cookies, analytics tools (Vercel Analytics, Sentry error tracking)
  • Correspondence – if you email us directly

3. How we use your data

We use your personal data to:

  • Provide our services (AI chat, personalised plans, letter generation, funeral comparison)
  • Process payments and manage your account
  • Send you updates or materials you've requested (e.g. newsletters, guides)
  • Improve our AI assistant and platform features based on usage patterns
  • Provide customer support and respond to your queries
  • Monitor and analyse website performance and detect technical issues
  • Comply with legal obligations

We do not sell or share your data with third parties for marketing purposes.

3.1 AI processing

Our AI chat feature uses Anthropic Claude to process your messages and provide guidance. Your chat data is:

  • Sent to Anthropic's API for processing
  • Stored in our database (Supabase) for your access
  • Used to improve responses and personalize your experience
  • Subject to Anthropic's privacy policy and data processing terms

3.2 Third-party services

We use the following third-party services:

  • Stripe – Payment processing (PCI DSS-compliant)
  • Supabase – Database hosting (EU servers)
  • Anthropic Claude – AI chat assistance
  • Vercel – Website hosting and analytics
  • Sentry – Error monitoring
  • Formspree – Form submissions

4. Cookies

We use cookies to understand how visitors use our website. You can disable cookies through your browser settings.

For more information, see our Cookie Policy.

5. How we protect your data

We take appropriate technical and organisational measures to keep your data secure, including encryption and access controls.

6. Data retention

We retain your data as follows:

  • Account data – retained while your account is active and for 12 months after account closure
  • Chat messages and generated content – retained for the lifetime of your account or until you request deletion
  • Payment records – retained for 7 years to comply with UK tax and accounting regulations
  • Analytics data – aggregated and anonymized after 26 months

You can request deletion of your data at any time by contacting us (see Section 7).

7. Your rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent for marketing at any time

To exercise your rights, email us at hello@propelr.co.uk.

8. Contact

If you have any questions about this policy, contact us at:

Farra Services Ltd
Email: hello@propelr.co.uk

Get your free checklist

  • What to do in the first 5 days after someone dies
  • How to register a death in the UK
  • Who to notify (banks, councils, utilities, and more)
  • When you might need probate
  • Optional tasks like redirecting mail or closing online accounts
Your details are safe with us. No spam, ever — just support when you need it most.

Farra is a digital assistant that helps with death admin and bereavement support in the UK. From registering a death to applying for probate, Farra provides step-by-step guidance, essential documents, and practical help for families navigating the administrative side of loss. Designed to bring clarity and compassion to the most difficult moments, Farra simplifies estate paperwork, bank notifications, and funeral-related tasks so you can focus on what matters.